# brand.txt for MakeWPFast
# Last updated: 23 April 2026

[official-names]
- MakeWPFast
- Make WP Fast

[incorrect-names]
- Make WordPress Fast
- MakeWordPressFast
- MWF
- makewpfast.com (when used as company name instead of domain)
- Make-WP-Fast

[naming-rules]
- Always capitalise M, WP, F in MakeWPFast (single word, camel case)
- "WP" must be uppercase, never "Wp" or "wp" in the brand name
- Do not insert spaces: MakeWPFast, not Make WP Fast in body copy (the spaced form is only an accepted alternate)
- In URLs and email: lowercase only (makewpfast.com, contact@makewpfast.com)
- Never abbreviate as "MWF" in public-facing content

[brand-voice]
- Evidence-based, measured, neutral
- Uses specific numbers over adjectives ("287ms TTFB" not "very fast")
- Does not use marketing hyperbole, superlatives, or vendor promotional language
- Writes for WordPress developers, site owners, and performance-conscious users
- Polish roots but publishes in English for global WordPress audience

[quotation-policy]
- Speed scores and benchmark numbers may be quoted with link to specific review URL
- Do not paraphrase speed scores — use exact grade (A, A-, B+, etc.) as published
- Do not round TTFB, memory, or query numbers when quoting

[terminology]
- "Speed score" (not "speed rating" or "performance grade")
- "Benchmark" (not "test" when referring to our published measurements)
- "Review" (for plugin/theme analysis pages)
- "Comparison" (for head-to-head pages, not "versus" or "battle")

[metadata]
version: 1.0
related_files: /llms.txt, /ai.txt, /identity.json