ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF vs Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF: Which Is Faster for WordPress?
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF
A-300K+ installs · 4.5/5 rating
View full benchmark →Overall Winner
VS
Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF
B-1M+ installs · 4.3/5 rating
View full benchmark →Head-to-Head Benchmark
| Metric | ShortPixel Image Optimizer | Imagify Image Optimization |
|---|---|---|
| ⚡ Activation TTFB | +-2 ms | +24 ms |
| ⚡ Activation Memory | +0 MB | +6 MB |
| ⚡ Activation Queries | +3 | +50 |
| 🏠 Homepage TTFB | +3 ms | +7 ms |
| 🏠 Homepage Memory | +0 MB | +0 MB |
| 🏠 Homepage Queries | +1 | +0 |
| ⚙️ WP Admin TTFB | +2 ms | +36 ms |
| ⚙️ WP Admin Memory | +0 MB | +0 MB |
| ⚙️ WP Admin Queries | +3 | +17 |
Feature-by-Feature Comparison
| Feature | ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF | Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF |
|---|---|---|
| Active Installs | 300K+ | 1.0M+ |
| User Rating | 4.5/5 | 4.3/5 |
| TTFB Impact | -3ms | +5ms |
| Memory Impact | +0KB | +0KB |
| Extra DB Queries | +2 | +14 |
| Speed Score | A | A- |
| Tested Up To | WP 6.9.1 | WP 6.9.1 |
| Requires PHP | 7.4 | 7.3 |
| Last Updated | 2026-01-29 | 2026-02-03 |
| Total Downloads | 18.5M+ | 17.2M+ |
Verdict
⚡
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Frequently Asked Questions
Which is faster, ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
In our benchmark tests, ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF adds only +-3ms to TTFB, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +5ms. ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF is the faster choice.
Which uses less memory, ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF adds +0KB to peak memory usage, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +0KB.
How many extra database queries does each plugin add?
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF adds +2 queries per page load, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +14 queries.
Which should I use, ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
Based on our performance benchmarks and user ratings, ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF is our overall recommendation. However, both are solid choices u2014 pick based on your specific needs.
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