Smush Image Optimization – Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN vs Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF: Which Is Faster for WordPress?

Smush Image Optimization – Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN vs Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF - MakeWPFast
Smush Image Optimization – Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN
A
1M+ installs · 4.8/5 rating
Overall Winner
VS
Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF
A-
1M+ installs · 4.3/5 rating

Feature-by-Feature Comparison

FeatureSmush Image Optimization – Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDNImagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF
Active Installs1.0M+1.0M+
User Rating4.8/54.3/5
TTFB Impact-10ms+5ms
Memory Impact+0KB+0KB
Extra DB Queries+0+14
Speed ScoreAA-
Tested Up ToWP 6.9.1WP 6.9.1
Requires PHP7.47.3
Last Updated2026-02-042026-02-03
Total Downloads64.2M+17.2M+
Verdict
FasterWp-smushit
More FeaturesWp-smushit
Overall WinnerWp-smushit

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Frequently Asked Questions

Which is faster, Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
In our benchmark tests, Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN adds only +-10ms to TTFB, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +5ms. Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN is the faster choice.
Which uses less memory, Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN adds +0KB to peak memory usage, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +0KB.
How many extra database queries does each plugin add?
Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN adds +0 queries per page load, while Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF adds +14 queries.
Which should I use, Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN or Imagify Image Optimization u2013 Optimize Images | Compress Images | Convert WebP | Convert AVIF?
Based on our performance benchmarks and user ratings, Smush Image Optimization u2013 Optimize Images | Compress & Lazy Load Images | Convert WebP & AVIF | Image CDN is our overall recommendation. However, both are solid choices u2014 pick based on your specific needs.
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