How BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager Affects Your WordPress Speed

Estimated Speed Score

+226 ms

TTFB Impact

+14 MB

Memory Impact

DB Queries

High impact

Plugin Overview

Active Installs20K+

Rating4.8/5 (82)

Tested Up ToWP 6.9.1

Requires PHP7.4+

Last UpdatedFeb 10, 2026

Downloads714K+

AuthorWPDeveloper

WP.orgView on WordPress.org

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BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager Speed Score - MakeWPFast

Performance Analysis

Performance Impact

BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager receives an estimated speed score of B. Our real benchmark tests measured the following impact when activating this plugin:

TTFB impact: +226 ms
Memory impact: +14.0 MB
Additional DB queries: +3

Overall activation impact: high. This plugin adds significant overhead. Consider alternatives if performance is critical.

Maintenance Status

Last updated: 2026-02-10. Requires PHP 7.4+. Trusted by 20K+ active installations.

Benchmark data measured in an isolated Docker environment (WordPress 6.8, PHP 8.3, GeneratePress). See our full methodology.

Alternatives to BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager

Plugin	Speed Score	Active Installs
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)	C+	2M+
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress	C+	700K+
Header Footer Code Manager	B-	600K+

Frequently Asked Questions

Does BetterLinks u2013 URL Shortener, Link Tracking, Analytics & Affiliate Link Manager slow down WordPress?

BetterLinks u2013 URL Shortener, Link Tracking, Analytics & Affiliate Link Manager has an estimated speed score of B. It has a moderate impact. Monitor your site speed after installation.

Is BetterLinks u2013 URL Shortener, Link Tracking, Analytics & Affiliate Link Manager still maintained?

BetterLinks u2013 URL Shortener, Link Tracking, Analytics & Affiliate Link Manager was last updated on 2026-02-10. It has 20K+ active installations, indicating it is actively maintained and widely trusted.

What are the best alternatives to BetterLinks u2013 URL Shortener, Link Tracking, Analytics & Affiliate Link Manager?

Check our plugin reviews in the Analytics category for alternatives. We compare plugins side-by-side on speed, features, and user ratings to help you find the best fit.